Xaxis Research Finds Custom KPIs Used by Almost 9 in 10 UK Marketers Signalling Move to Accountable Strategies

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Custom KPIs Used By Almost 9 in 10 UK Marketers Signalling Move To Accountable Strategies Xaxis research finds a large majority of digital marketers will increase spend on outcome-driven media within the next two years, highlighting demand for accountable marketing plans LONDON – An overwhelming majority (86%) of UK brand marketers now use custom KPIs […]

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