Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation Monetization Strategy

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The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach MILAN, ITALY – Mediaset, Italy’s largest free-to-air commercial broadcaster, announces the launch of Mediaset Play, a new live and on demand online streaming service. The new offering helps unify Mediaset’s video distribution and advertising […]

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