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New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends to In-app Environments

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Advertising Reports and Studies, cross-channel monetization, Digital Intelligence, Header Bidding, mobile header bidding, Monetization Strategy, Online Media, Press Releases, programmatic advertising, PubMatic, quarterly mobile index, ssp by CannaverdeAdminLeave a Comment

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the …

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Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

In Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Ads by Creative, Ads Taxonomy, adtechdaily.com, advanced tv, advertising, Media Buying, ott advertising, Press Releases, programmatic advertising, Programmatic Buying, simpli.fi, Video Ads by CannaverdeAdminLeave a Comment

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the …

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Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

In Ad & Media Strategies, adtechdaily.com, advertising, cross audience validation, data management platform, Digital Intelligence, direct ad campaigns, Media Buying, pluto tv, Press Releases, programmatic advertising, Programmatic Buying, tru optik by CannaverdeAdminLeave a Comment

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and …

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SoundCloud Renews Exclusive UK Advertising Partnership with DAX

In Ad & Media Strategies, Ad Networks and Platforms, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Audio Ads, audio advertising, audio sales, dax, Media Buying, Monetization Strategy, Online Media, Press Releases, programmatic advertising, Programmatic Buying, soundcloud by CannaverdeAdminLeave a Comment

SoundCloud, the world’s largest open audio platform, today announced a new deal broadening its agreement with DAX, the world’s most advanced audio sales …

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Causal IQ Changes the Way Advertisers Interact with Technology Through Consumer-Centric Approach

In Ad & Media Strategies, Ad Products, adtechdaily.com, advertising, causal iq, Digital Intelligence, globalwide media, Media Buying, Online Media, Press Releases, programmatic advertising, Programmatic Buying by CannaverdeAdminLeave a Comment

Formerly GlobalWide Media’s Programmatic Business Unit, Causal IQ is Built on A Legacy of Digital Marketing Expertise LOS ANGELES — …

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S4M to Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

In Ad & Media Strategies, Ad Networks and Platforms, Ad Products, adtechdaily.com, advertising, Advertising Events, dmexco, fusio by s4m, Media Buying, Mobile Advertising, mobile programmatic, Press Releases, programmatic advertising, Programmatic Buying, s4m by CannaverdeAdminLeave a Comment

NEW YORK – S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a tradeshow bringing together key players …

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

In Ad & Media Strategies, Ad Operations, Ad Products, Ad Targeting, adtechdaily.com, advertising, Audience Targeting, audience yield manager, Media Buying, Press Releases, programmatic advertising, Programmatic Buying, rivr, simplaex by CannaverdeAdmin

Simplaex announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based …

SoundCloud Announces Global Programmatic Partnership with AppNexus

In Ad & Media Strategies, Ads by Creative, Ads by Display, Ads Taxonomy, adtechdaily.com, advertising, appnexus, Audio Ads, audio advertising, Media Buying, Pre-roll Ads, Press Releases, programmatic advertising, Programmatic Buying, soundcloud, Video Ads, video advertising by CannaverdeAdmin

World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory NEW YORK – SoundCloud, the world’s …