View Post

Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition

In Ad & Media Strategies, Ad Fraud and Spam, ad fraud prevention, Ad Products, adjust, adtechdaily.com, advertising, Digital Intelligence, Digital Marketing, global benchmarks, Mobile Advertising, mobile measurement, Online Advertising Challenges, Press Releases by CannaverdeAdminLeave a Comment

Now with 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types User …

View Post

Publisher’s Guide: 7 Questions to Ask Before Choosing a Malware Blocking Solution

In Ad & Media Strategies, Ad Fraud and Spam, Ad Inventory Quality, adtechdaily.com, advertising, Digital Intelligence, Featured, malvertising, malware, malware blocking, Media Buying, obfuscated code, Online Advertising Challenges, publisher's guide by CannaverdeAdminLeave a Comment

Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid …

Acceptable Ads Committee Announces New Ad Criteria

In acceptable ads, acceptable ads criteria, Ad & Media Strategies, Ad Blocking, Ad Inventory Quality, adblock plus, adtechdaily.com, advertising, Advertising Regulations, eyeo, mobile acceptable ads, Mobile Advertising, Monetization Strategy, Online Advertising Challenges, Online Media, Press Releases by CannaverdeAdmin

Mobile-specific Acceptable Ads criteria now in play. London – eyeo, makers of Adblock Plus, the #1 most popular browser extension for blocking …

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud

In Ad & Media Strategies, ad fraud, Ad Fraud and Spam, Ad Metrics, Ad Operations, Ad Products, ad viewability, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, brand safety, FreeWheel;, integral ad science, Online Advertising Challenges, Press Releases, Video Ads, video advertising, video monetization by CannaverdeAdmin

London, UK – Publishers using FreeWheel’s video monetisation platform now have a simple solution for verifying and protecting their digital …

Tru Optik and Beachfront Partner to Power Audience Validated Connected TV Private Marketplaces

In Ad & Media Strategies, Ad Fraud and Spam, Ad Products, adtechdaily.com, advertising, audience intelligence, beachfront, connected tv, Media Buying, Online Advertising Challenges, ott ad fraud, ott advertising, Press Releases, tru optik, TV & Cable Advertising by CannaverdeAdmin

Deal Marks Launch of Tru Optik’s Supply Side Audience Validation; Beachfront is the first SSP to Provide Audience Validated Inventory …

Trustworthy Accountability Group (TAG) Certification Is The Newest Addition to HIRO Media’s Safe SSP Platform

In Ad & Media Strategies, Ad and Media Verification, Ad Fraud and Spam, adtechdaily.com, advertising, hiro media, Online Advertising Challenges, Press Releases, tag certification against malware, trustworthy accountability group by CannaverdeAdmin

The Certification Acknowledges HIRO’s Commitment to Providing Advertisers with Trustworthy and Transparent Video Advertising HIRO Media, the world’s first Safe …

Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System

In Ad & Media Strategies, Ad and Media Verification, ad fraud, Ad Fraud and Spam, Ad Products, ad verification, ad viewability, adtechdaily.com, advertising, ai, Battery Ventures;, brand safety, cheq, cybersecurity, Digital Intelligence, Natural Language Processing, nlp, Online Advertising Challenges, Press Releases by CannaverdeAdmin

Led by Battery Ventures, the investment round will be used to continue CHEQ’s work to utilize AI and Natural Language …