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Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Audio Ads, audio advertising, deezer, Media Buying, Mobile Advertising, mobile programmatic ads, Press Releases, Programmatic Buying, triton digital by CannaverdeAdminLeave a Comment

PARIS — Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising …

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FPT Television Selects Telaria to Manage and Monetize Connected TV Inventory Programmatically

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, fpt television, iptv, Media Buying, Monetization Strategy, Online Media, Press Releases, telaria, TV & Cable Advertising, Video Ads, video advertising by CannaverdeAdminLeave a Comment

Leading Vietnamese IPTV and OTT provider will use Telaria’s Video Management Platform HANOI, Vietnam — FPT Television, the leading pioneer …

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Xaxis Research Finds Custom KPIs Used by Almost 9 in 10 UK Marketers Signalling Move to Accountable Strategies

In Ad & Media Strategies, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, Digital Marketing, GroupM, Media Buying, Online Media, Press Releases, programmatic media, xaxis by CannaverdeAdminLeave a Comment

Custom KPIs Used By Almost 9 in 10 UK Marketers Signalling Move To Accountable Strategies Xaxis research finds a large …

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Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

In Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Ads by Creative, Ads Taxonomy, adtechdaily.com, advanced tv, advertising, Media Buying, ott advertising, Press Releases, programmatic advertising, Programmatic Buying, simpli.fi, Video Ads by CannaverdeAdminLeave a Comment

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the …

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The FreeWheel Council for Premium Video Launches “A Buyer’s Guide to the New Living Room”

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, freewheel council for premium video, Media Buying, Media Planning, premium video, Press Releases, TV & Cable Advertising, tv advertising, Video Ads, video advertising by CannaverdeAdminLeave a Comment

Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel …

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Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

In Ad & Media Strategies, Ad Operations, Ad Targeting, adtechdaily.com, advertising, Advertising Reports and Studies, Audience Measurement, Audience Targeting, Digital Intelligence, first party data, GDPR, Media Buying, Online Media, Press Releases, sizmek, walled gardens by CannaverdeAdminLeave a Comment

68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns 77% expect their audience …

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Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

In Ad & Media Strategies, adtechdaily.com, advertising, cross audience validation, data management platform, Digital Intelligence, direct ad campaigns, Media Buying, pluto tv, Press Releases, programmatic advertising, Programmatic Buying, tru optik by CannaverdeAdminLeave a Comment

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and …

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mediasmart Partners with TripleLift for Further Native Advertising Capabilities

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Media Buying, mediasmart, Native Advertising, Online Media, Press Releases, Programmatic Buying, programmatic native, triplelift by CannaverdeAdminLeave a Comment

mediasmart has partnered with the native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native …