View Post

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

In Ad & Media Strategies, Ad Groups & Agencies,, advertising, aki technologies, Digital Marketing, kira shalom, Mobile Advertising, mobile moments, moments marketing, People in Ad Tech, Press Releases by CannaverdeAdminLeave a Comment

Seasoned advertising leader joins San Francisco-based mobile advertising firm to accelerate creative strategy for clients SAN FRANCISCO — Aki Technologies, …

View Post

Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition

In Ad & Media Strategies, Ad Fraud and Spam, ad fraud prevention, Ad Products, adjust,, advertising, Digital Intelligence, Digital Marketing, global benchmarks, Mobile Advertising, mobile measurement, Online Advertising Challenges, Press Releases by CannaverdeAdminLeave a Comment

Now with 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types User …

View Post

Xaxis Research Finds Custom KPIs Used by Almost 9 in 10 UK Marketers Signalling Move to Accountable Strategies

In Ad & Media Strategies,, advertising, Advertising Reports and Studies, Digital Intelligence, Digital Marketing, GroupM, Media Buying, Online Media, Press Releases, programmatic media, xaxis by CannaverdeAdminLeave a Comment

Custom KPIs Used By Almost 9 in 10 UK Marketers Signalling Move To Accountable Strategies Xaxis research finds a large …

View Post

New Research from Brightcove Finds Video Content Impacts Product and Service Purchases, Particularly by Millennial Consumers

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy,, advertising, Brightcove, Digital Intelligence, Digital Marketing, Press Releases, Video Ads, video advertising, video marketing, video marketing survey by CannaverdeAdminLeave a Comment

Study found that 85 percent of consumers between the ages of 18-34 report they’ve purchased a product or service after …

View Post

Data Plus Math, Kantar Announce Strategic Partnership To Unite Brand And Performance Optimization

In Ad & Media Strategies, Ad Products,, advertising, advertising measurement, data plus math, Digital Intelligence, Digital Marketing, insights division kantar, Kantar;, Press Releases, television attribution by CannaverdeAdminLeave a Comment

Combined efforts will focus on development of solution for media buyers and sellers to enable optimization for both short- and …

View Post

Pinterest Names a Creative and Advertising Marketing Partner

In Ad & Media Strategies, Ad Operations,, advertising, campaign management, Digital Intelligence, Digital Marketing, Media Buying, Pinterest, pinterest advertising, Press Releases,, Social Media Advertising, Social Networks by CannaverdeAdminLeave a Comment’s creative automation and ad operations help advertisers scale on Pinterest New York – To support advanced advertisers and agencies …