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Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

In Ad & Media Strategies, Ad Groups & Agencies, adtechdaily.com, advertising, aki technologies, Digital Marketing, kira shalom, Mobile Advertising, mobile moments, moments marketing, People in Ad Tech, Press Releases by CannaverdeAdminLeave a Comment

Seasoned advertising leader joins San Francisco-based mobile advertising firm to accelerate creative strategy for clients SAN FRANCISCO — Aki Technologies, …

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Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition

In Ad & Media Strategies, Ad Fraud and Spam, ad fraud prevention, Ad Products, adjust, adtechdaily.com, advertising, Digital Intelligence, Digital Marketing, global benchmarks, Mobile Advertising, mobile measurement, Online Advertising Challenges, Press Releases by CannaverdeAdminLeave a Comment

Now with 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types User …

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Xaxis Research Finds Custom KPIs Used by Almost 9 in 10 UK Marketers Signalling Move to Accountable Strategies

In Ad & Media Strategies, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, Digital Marketing, GroupM, Media Buying, Online Media, Press Releases, programmatic media, xaxis by CannaverdeAdminLeave a Comment

Custom KPIs Used By Almost 9 in 10 UK Marketers Signalling Move To Accountable Strategies Xaxis research finds a large …

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New Research from Brightcove Finds Video Content Impacts Product and Service Purchases, Particularly by Millennial Consumers

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Brightcove, Digital Intelligence, Digital Marketing, Press Releases, Video Ads, video advertising, video marketing, video marketing survey by CannaverdeAdminLeave a Comment

Study found that 85 percent of consumers between the ages of 18-34 report they’ve purchased a product or service after …

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Data Plus Math, Kantar Announce Strategic Partnership To Unite Brand And Performance Optimization

In Ad & Media Strategies, Ad Products, adtechdaily.com, advertising, advertising measurement, data plus math, Digital Intelligence, Digital Marketing, insights division kantar, Kantar;, Press Releases, television attribution by CannaverdeAdminLeave a Comment

Combined efforts will focus on development of solution for media buyers and sellers to enable optimization for both short- and …

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Pinterest Names Smartly.io a Creative and Advertising Marketing Partner

In Ad & Media Strategies, Ad Operations, adtechdaily.com, advertising, campaign management, Digital Intelligence, Digital Marketing, Media Buying, Pinterest, pinterest advertising, Press Releases, smartly.io, Social Media Advertising, Social Networks by CannaverdeAdminLeave a Comment

Smartly.io’s creative automation and ad operations help advertisers scale on Pinterest New York – To support advanced advertisers and agencies …