View Post

Creative Challenge: More than Two-Thirds of Marketers Claim Creative Quality is Being Harmed by Digital Advertising Growth

In Ad & Media Strategies, Ad Creatives Showcase, Ad Groups & Agencies, adtechdaily.com, advertising, Advertising Reports and Studies, artificial intelligence, brand advertising, brand marketing, Digital Intelligence, Online Media, Press Releases, sizmek by CannaverdeAdminLeave a Comment

–          67% of marketers believe that “digital growth in advertising has come at the expense of the quality of creative” –          84% …

View Post

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends to In-app Environments

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Advertising Reports and Studies, cross-channel monetization, Digital Intelligence, Header Bidding, mobile header bidding, Monetization Strategy, Online Media, Press Releases, programmatic advertising, PubMatic, quarterly mobile index, ssp by CannaverdeAdminLeave a Comment

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the …

View Post

Xaxis Research Finds Custom KPIs Used by Almost 9 in 10 UK Marketers Signalling Move to Accountable Strategies

In Ad & Media Strategies, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, Digital Marketing, GroupM, Media Buying, Online Media, Press Releases, programmatic media, xaxis by CannaverdeAdminLeave a Comment

Custom KPIs Used By Almost 9 in 10 UK Marketers Signalling Move To Accountable Strategies Xaxis research finds a large …

View Post

The FreeWheel Council for Premium Video Launches “A Buyer’s Guide to the New Living Room”

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, freewheel council for premium video, Media Buying, Media Planning, premium video, Press Releases, TV & Cable Advertising, tv advertising, Video Ads, video advertising by CannaverdeAdminLeave a Comment

Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel …

View Post

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

In Ad & Media Strategies, Ad Operations, Ad Targeting, adtechdaily.com, advertising, Advertising Reports and Studies, Audience Measurement, Audience Targeting, Digital Intelligence, first party data, GDPR, Media Buying, Online Media, Press Releases, sizmek, walled gardens by CannaverdeAdminLeave a Comment

68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns 77% expect their audience …

View Post

Display and Subscriptions Continue to Drive Digital Publishing Revenue

In Ad & Media Strategies, adtechdaily.com, advertising, Advertising Reports and Studies, aop, association for online publishing, deloitte, Digital Intelligence, digital publishers revenue index, dpri, Media Buying, Monetization Strategy, Online Content Publishers, Online Media, Press Releases by CannaverdeAdminLeave a Comment

AOP and Deloitte reveal publishers’ total digital revenue increased by 6.8% on a 12-month rolling basis to June 2018 London, …