View Post

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends to In-app Environments

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Advertising Reports and Studies, cross-channel monetization, Digital Intelligence, Header Bidding, mobile header bidding, Monetization Strategy, Online Media, Press Releases, programmatic advertising, PubMatic, quarterly mobile index, ssp by CannaverdeAdminLeave a Comment

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the …

View Post

Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

In Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Ads by Creative, Ads Taxonomy, adtechdaily.com, advanced tv, advertising, Media Buying, ott advertising, Press Releases, programmatic advertising, Programmatic Buying, simpli.fi, Video Ads by CannaverdeAdminLeave a Comment

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the …

View Post

mediasmart Partners with TripleLift for Further Native Advertising Capabilities

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Media Buying, mediasmart, Native Advertising, Online Media, Press Releases, Programmatic Buying, programmatic native, triplelift by CannaverdeAdminLeave a Comment

mediasmart has partnered with the native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native …

View Post

SoundCloud Renews Exclusive UK Advertising Partnership with DAX

In Ad & Media Strategies, Ad Networks and Platforms, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Audio Ads, audio advertising, audio sales, dax, Media Buying, Monetization Strategy, Online Media, Press Releases, programmatic advertising, Programmatic Buying, soundcloud by CannaverdeAdminLeave a Comment

SoundCloud, the world’s largest open audio platform, today announced a new deal broadening its agreement with DAX, the world’s most advanced audio sales …

View Post

OpenX and The Harris Poll 2018 Holiday Survey Finds Strong Consumer Confidence in U.S. Economy Will Fuel Spending Surge as Consumers Plan Significant Shift Away from Retail Stores to Mobile Commerce

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Media Buying, OpenX, Press Releases, the harris poll by CannaverdeAdminLeave a Comment

LOS ANGELES — OpenX, the world’s largest independent advertising technology provider, today released the findings of a nationwide survey conducted …