View Post

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

In Ad & Media Strategies, Ad Groups & Agencies, adtechdaily.com, advertising, aki technologies, Digital Marketing, kira shalom, Mobile Advertising, mobile moments, moments marketing, People in Ad Tech, Press Releases by CannaverdeAdminLeave a Comment

Seasoned advertising leader joins San Francisco-based mobile advertising firm to accelerate creative strategy for clients SAN FRANCISCO — Aki Technologies, …

View Post

Creative Challenge: More than Two-Thirds of Marketers Claim Creative Quality is Being Harmed by Digital Advertising Growth

In Ad & Media Strategies, Ad Creatives Showcase, Ad Groups & Agencies, adtechdaily.com, advertising, Advertising Reports and Studies, artificial intelligence, brand advertising, brand marketing, Digital Intelligence, Online Media, Press Releases, sizmek by CannaverdeAdminLeave a Comment

–          67% of marketers believe that “digital growth in advertising has come at the expense of the quality of creative” –          84% …

View Post

Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition

In Ad & Media Strategies, Ad Fraud and Spam, ad fraud prevention, Ad Products, adjust, adtechdaily.com, advertising, Digital Intelligence, Digital Marketing, global benchmarks, Mobile Advertising, mobile measurement, Online Advertising Challenges, Press Releases by CannaverdeAdminLeave a Comment

Now with 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types User …

View Post

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends to In-app Environments

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Advertising Reports and Studies, cross-channel monetization, Digital Intelligence, Header Bidding, mobile header bidding, Monetization Strategy, Online Media, Press Releases, programmatic advertising, PubMatic, quarterly mobile index, ssp by CannaverdeAdminLeave a Comment

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the …

View Post

Xaxis Research Finds Custom KPIs Used by Almost 9 in 10 UK Marketers Signalling Move to Accountable Strategies

In Ad & Media Strategies, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, Digital Marketing, GroupM, Media Buying, Online Media, Press Releases, programmatic media, xaxis by CannaverdeAdminLeave a Comment

Custom KPIs Used By Almost 9 in 10 UK Marketers Signalling Move To Accountable Strategies Xaxis research finds a large …