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Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

In Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Ads by Creative, Ads Taxonomy, adtechdaily.com, advanced tv, advertising, Media Buying, ott advertising, Press Releases, programmatic advertising, Programmatic Buying, simpli.fi, Video Ads by CannaverdeAdminLeave a Comment

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the …

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Tenjin Named a Snapchat Partner for Mobile Measurement

In Ad & Media Strategies, adtechdaily.com, advertising, app marketing, Digital Intelligence, Mobile Advertising, mobile attribution, mobile marketing, mobile measurement, Online Media, Press Releases, snapchat, snapchat mobile measurement partner, tenjin by CannaverdeAdminLeave a Comment

App marketers can now apply Tenjin’s user-level attribution and analytics services to Snap Ads, Lenses and Story Ads campaigns SAN …

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Clickadu Chooses Digital Element’s IP Intelligence Solution to Enable Accurate Geotargeting Globally

In Ad & Media Strategies, Ad Operations, Ad Products, Ad Targeting, adtechdaily.com, advertising, clickadu, Digital Element, Digital Intelligence, ip geolocation, IP Intelligence, Monetization Strategy, netacuity edge, Online Media, Press Releases by CannaverdeAdminLeave a Comment

Industry-leading IP geolocation intelligence utilized to increase advertising targeting capability London, UK: Digital Element, the global IP geolocation data and services provider, has today …

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The FreeWheel Council for Premium Video Launches “A Buyer’s Guide to the New Living Room”

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, freewheel council for premium video, Media Buying, Media Planning, premium video, Press Releases, TV & Cable Advertising, tv advertising, Video Ads, video advertising by CannaverdeAdminLeave a Comment

Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel …

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Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

In Ad & Media Strategies, Ad Operations, Ad Targeting, adtechdaily.com, advertising, Advertising Reports and Studies, Audience Measurement, Audience Targeting, Digital Intelligence, first party data, GDPR, Media Buying, Online Media, Press Releases, sizmek, walled gardens by CannaverdeAdminLeave a Comment

68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns 77% expect their audience …

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Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

In Ad & Media Strategies, adtechdaily.com, advertising, cross audience validation, data management platform, Digital Intelligence, direct ad campaigns, Media Buying, pluto tv, Press Releases, programmatic advertising, Programmatic Buying, tru optik by CannaverdeAdminLeave a Comment

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and …

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mediasmart Partners with TripleLift for Further Native Advertising Capabilities

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Media Buying, mediasmart, Native Advertising, Online Media, Press Releases, Programmatic Buying, programmatic native, triplelift by CannaverdeAdminLeave a Comment

mediasmart has partnered with the native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native …