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New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends to In-app Environments

In Ad & Media Strategies, Ad Networks and Platforms, adtechdaily.com, advertising, Advertising Reports and Studies, cross-channel monetization, Digital Intelligence, Header Bidding, mobile header bidding, Monetization Strategy, Online Media, Press Releases, programmatic advertising, PubMatic, quarterly mobile index, ssp by CannaverdeAdminLeave a Comment

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the …

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Xaxis Research Finds Custom KPIs Used by Almost 9 in 10 UK Marketers Signalling Move to Accountable Strategies

In Ad & Media Strategies, adtechdaily.com, advertising, Advertising Reports and Studies, Digital Intelligence, Digital Marketing, GroupM, Media Buying, Online Media, Press Releases, programmatic media, xaxis by CannaverdeAdminLeave a Comment

Custom KPIs Used By Almost 9 in 10 UK Marketers Signalling Move To Accountable Strategies Xaxis research finds a large …

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New Research from Brightcove Finds Video Content Impacts Product and Service Purchases, Particularly by Millennial Consumers

In Ad & Media Strategies, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, Brightcove, Digital Intelligence, Digital Marketing, Press Releases, Video Ads, video advertising, video marketing, video marketing survey by CannaverdeAdminLeave a Comment

Study found that 85 percent of consumers between the ages of 18-34 report they’ve purchased a product or service after …

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Data Plus Math, Kantar Announce Strategic Partnership To Unite Brand And Performance Optimization

In Ad & Media Strategies, Ad Products, adtechdaily.com, advertising, advertising measurement, data plus math, Digital Intelligence, Digital Marketing, insights division kantar, Kantar;, Press Releases, television attribution by CannaverdeAdminLeave a Comment

Combined efforts will focus on development of solution for media buyers and sellers to enable optimization for both short- and …

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Telaria’s Video Management Platform (VMP) Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

In Ad & Media Strategies, Ad Operations, Ad Serving, Ads by Creative, Ads Taxonomy, adtechdaily.com, advertising, linear tv, Online Media, Press Releases, telaria, tv content reporting, Video Ads, video advertising, video management platform, vmp by CannaverdeAdminLeave a Comment

New-to-Market TV Content Reporting product provides buyers TV-like buying opportunities and publishers unprecedented video analytics to drive revenue NEW YORK …

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vivo, the 5th Largest Smartphone Manufacturer in the World, and Taboola, Announce Long-Term Partnership to Bring Taboola News to 100M Mobile Users Across Asia

In Ad & Media Strategies, adtechdaily.com, advertising, content discovery, discovery platform, Mobile Advertising, mobile content experience, Online Media, Press Releases, taboola, vivo by CannaverdeAdminLeave a Comment

vivo selects Taboola as its strategic partner to power news on its ‘swipe right’ screen NEW YORK — Taboola, the …